ZUJIís Marketing Success in Australia to be extended to APAC
Following the success of online travel agency ZUJI Australia’s communications re-launch in May this year, Sydney based creative agency, The Hallway, has been appointed to develop a robust brand blueprint for ZUJI Asia Pacific.
ZUJI Australia’s new communications platform, developed in conjunction with The Hallway, is a light hearted approach designed to give travellers the choice and technology to easily and cost-effectively take charge of their own travel bookings. Since launching the new platform three months ago, the number of customers to zuji.com.au has increased more than 40% with bookings up 100% on the same time last year.
Managing director of ZUJI Australia James Gaskell says, “Since reshaping our communications platform, the impact on our brand in the Australian market has been truly gratifying. We’re thrilled that this approach will now be extended regionally.”
Throughout Asia Pacific, The Hallway will focus on a consistent communications platform plan to accelerate ZUJI’s brand awareness and appeal.
“ZUJI operates in an extremely dynamic and fast paced business,” says Jules Hall, managing partner of The Hallway. “We are thrilled to be extending our remit to include the rest of the region."
Source = ZUJI