South Australian tourism businesses will take a positive step towards being more successful and better equipped to operate in an ever-changing digital environment by attending the upcoming state-wide e-tourism convention later this month.
The South Australian Tourism Industry Council’s third annual tourism convention, entitled SA e-Tourism Convention: The revolution of tourism information, distribution and sales, allows the tourism operators, local government and stakeholders to participate in a dynamic, interactive day of presentations and master classes.
South Australian Tourism Industry Council Chief Executive Ward Tilbrook says the internet is changing the way we do business and we need to keep learning and re-learning if we are going to grow and succeed.
“Taking a day to improve your knowledge of operating successfully online is a wise investment designed to help businesses succeed in a rapidly evolving online environment and not become a victim of it,” Mr Tilbrook says.
“This is an opportunity to learn in all aspects of being “online” including sales and marketing, distribution, e-commerce, social media, financial management, inventory control, as well as managing your business’ image and reputation.”
To be opened by the Tourism Minister Gail Gago, the convention will have a line up of four impressive plenary speakers and seven compelling master classes which will enable participants to learn in a more interactive environment. (See full speaker line-up below.)
Keynote presenter, Jason Shugg, Head of Consumer Insights at Lonely Planet, will identify the importance of understanding consumers and their needs in a changing environment by looking at Lonely Planet as a case study for changing the way it has developed its strategies towards a more consumer centric approach.
After participating in a full day of conference activities, delegates are also invited to attend Talking Tourism – the Convention’s Cocktail Function to hear from guest speaker The Lord Mayor of Adelaide, Stephen Yarwood about the Council’s integration of new digital media into the way they do business.
The convention will be held at the Hilton Adelaide on Wednesday, 30 May. Registrations are now open.