The online company has announced the formation of a new business to be based in Dubai and serve as an international hotel aggregation platform in Dubai, Turkey and Saudi Arabia.

Unveiled today, Lots of Hotels will be headed by 30-year Middle Eastern travel veteran, Ossama Wagdi, and will operate under the existing Webjet aggregation model.

Expected to produce a total transaction value of $20 million within its first full year of  business, Webjet managing director John Guscic stressed the new platform was not “an experiment” but a tried and tested business.

“We have recruited tried and tested staff with a wealth of experience and intimate knowledge of the region,” Mr Guscic said.

“This positions us well to capitalise on the growth in tourism intra-region as well as inbound and outbound.”