Harbour Plaza Hotel Group in Sydney

In order to attract more long-term visitors, six senior executives from the Harbour Plaza Hotel Group are travelling through Australia, promoting Hong Kong as more than a stopover destination.

The hoteliers are visiting Australia for ten days, hosting media events and advocating their new marketing strategy.

New statistics reveal Australian visitors are currently averaging a stay of almost five nights in Hong Kong and spending is also on the rise.

For the first five months of this year more than 260,000 Australian’s visited the Special Administrative Region of the People’s Republic of China.

New and innovative special events are enticing tourists to visit, according to a Hong Kong Tourism spokesperson.

“Events like the Hong Kong Wine ‘n’ Dine in November - an event which has become increasingly popular since authorities removed taxes on wine, beer and spirits in 2009.”

Disneyland Hong Kong increasingly attracts visitors to the city and new attractions have been opening to complement this market.

Hong Kong also boasts the cheapest Michelin-starred restaurant in the world, Tim Ho Wan in Kowloon’s Mong Kok district.

Hong Kong House in Sydney was the venue for the Harbour Plaza Hotel Group’s media event last week.