The 2012 NSW Tourism Awards is nearing its submission cut off date - 7 September 2012 and organisers say it isn't too late to enter.  

Andrew Jefferies, General Manager of the Tourism Industry Council of NSW, has been happy with the level of submissions received so far, but knows that many leave it until the eleventh hour to complete their submission. 

"Our main focus for 2012 has been to promote the benefits and value of participating in the Awards program. We've worked extremely hard to recognise and celebrate the efforts of our state's tourism operators - who continually boost our reputation across the country and the world.  

"I strongly encourage all tourism businesses across the state's wider tourism industry, who haven't already done so, to enter the highly valuable Awards program and build upon the success of 2011," said Mr Jefferies.  

The process of entering involves operators answering questions about their businesses and feedback received about the process have been very positive; with many entrants expressing how critical it is for the growth and success of their business. 

2012 NSW Tourism Award finalists and winners will gain even more from their participation this year as their successes will become part of the 2013 Tourism in Focus campaign, where exceptional tourism products will be featured extensively in promotions and media.

Applications to enter the 2012 NSW Tourism Awards close COB 7 September 2012. All tourism businesses based in NSW are eligible to enter.