Best Western is celebrating its 55th anniversary in Australia this October with a host of surprises and celebrations planned at Best Western properties in Australia, New Zealand and Fiji.
From now until 24 November, five lucky guests will check in to their rooms to find a special emerald ring on their pillow, a unique turn-down service that celebrates the emerald anniversary of Best Western.
Online, guests can win one of fifty-five nights away, while Facebook fans have the chance to win a $55 Travel Card every day for 55 days, as Best Western gives away birthday presents to fans.
Rob Anderson, Chief Executive of Best Western Australasia said, “Since our beginnings in 1957 as the Motel Federation, to part of The World’s Biggest Hotel Family in 2012, we have come a long way. The most significant change in the past decade has been the influence of technology, both for our hoteliers, and our guests. Word of mouth has always been our best marketing tool, and it’s become even more important as social media influences where guests stay, who they’re telling about their experience, and providing feedback and reviews through social media sites”.
“Some things have not changed – all Best Western properties are still independently owned and operated, and all of our hoteliers still share the same dedication to providing a quality accommodation experience for all our guests” he said.
Facts from 1957:
Facts from 2012:
*Tariff taken from 1961 directory.
Tuesday, 2 October 2012
Best Western celebrates 55 years of quality hospitality in Australia
Source = Best Western
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