|Accor plans Latin America, Middle East and APAC expansion.|
Accor has its eye on the 400 mark, with plans to add an extra 100 hotels on its current 300 properties over the next two years.
Speaking at ITB Berlin, the group revealed plans to add an extra 6,500 rooms by 2015 across its Sofitel, Pullman, MGallery and Grand Mercure brands.
Focusing on emerging markets, Accor revealed new properties would be built mainly in emerging markets, including; Latin America, Middle East and Asia Pacific.
“One can now count on a strong European voice in the luxury and upscale market. Our brands combine the best of international standards with French style,” Accor president Yann Caillère said.
“Our ambition for our brands and their networks are immense and we are ready to expand rapidly in this market.”
Currently, 42 percent of Accor’s luxury/upscale hotels located in the Asia Pacific region and 35 percent in European cities.