Trafalgar are reporting more than 20 per cent growth in sales for its European Christmas itineraries, and are expecting a similar upturn with its latest 2011/12 Autumn, Winter & Spring programme.

The new brochure, launched today with discounted rates and an added agents incentive to win Apple products, offers customers new tours including an English Stately Homes at Christmas as well as adding the popular At Leisure programme for the first time to the range.

“The tours were built on from consumer feedback,” Trafalgar, Managing Director, Matthew Cameron-Smith said.

Also new is the incorporation of Eurostar and New Year Eve transfers, and all inclusive wine to be served during the major meal each night.

The brochure, launched earlier this year due to market demand, is expected to follow other packages with a shorter lead time for bookings, according to Mr Cameron-Smith.

“Australians are still weighing up their options.  There’s more options for travel these days and everyone is very deal orientated.”

Mr Cameron-Smith said there was a “real pick-up” on Trafalgar’s new products, which also encourage repeat passengers to diversify their selection of tours.

Although the European summer programme is still the company’s most popular, Mr Cameron-Smith said the Christmas itineraries was still an integral part of the mix and offers would-be travellers savings of up to 20-30 per cent compared to other times of the year.

“The winter prices are sharper, more inclusive and we are transparent with our guests on their inclusions,” he said.

The USA family programme has also been successful, which Mr Cameron-Smith attributed to the strong Australian dollar and inter-generational travel options.

A trend of attracting a new demographic of younger travellers has also boosted business, with Mr Cameron-Smith specifically identifying local Regional Tours as a key seller for “changing the conversation we have with guests, changing the perception of our brand in the marketplace”.

Mr Cameron-Smith urged agents to continue selling 2011 summer itineraries with several tours still offering good availability.

New demand for Groups has resulted in the appointment of a specialised team at Trafalgar to handle growing enquiries.