Back Row from Left: Richard Hankin - Solomon Islands NTO / Andrew Mulholland, Exec GM Adventure World / Rev Sione Pinomi, Kingdom of Tonga / Annalene Chacon; Trans Niugini Tours / Mereana Taruia, Cook Islands NTO/ Michael Woods ; PNG NTO / Di Moynihan ; Head of Product – Adventure World / Janet Sayer – Loyalty Islands New Caledonia NTO Front Row from Left:  Jamie Strickland, Head of Operations – Adventure World / Anne Morris - PNG NTO / Georgia Ditton – Vanuatu NTO / Richard Skewes – Niue NTO / Neil Rogers GM of Marketing, Adventure World

Focusing on offering niche, off the beaten track itineraries in 2012, Adventure World has released its latest collection, First Footprints, expecting to boost agents' sales by offering complex and diverse itineraries using their expertise for adventurous Aussie travellers.

Boasting an increase of 18 per cent in sales year on year, the 30-year old wholesaler admitted since they were rated second as favourite wholesaler in an internal survey, it has only fuelled their position to follow emerging trends with the creation of First Footprints, and adding further investment to create specialist wholesale teams to assist with agent enquiries.

The initial brochure, featuring 17 itineraries focusing on the South Pacific and her islands, incorporates New Caledonia, Paupa New Guinea, Atiu in the  Cook Islands, Mare, Lifou and Ouvea in the Loyatly Islands, Tanna, Pentecost, Malekua in Vanuatu, specifically leaving out Samoa due to saturation in the marketplace and ease of access and information for travellers.

"Adventure World has been known to hand-pick diverse destinations that have paths less travelled.  We're delighted to announce that the First Footprints collection continues this long standing tradition to offer authentic, environmental, cultural and rewarding holiday experiences," Head of Product, Diane Moynihan said, adding that the collection was created due to customer demand.

"These destinations are not commercially viable in tourism; they don't have big hotel chains to throw money into tourism"

"These suggested itineraries are not for those seeking a fly and flop destination."

Other brochures in the collection to be released include the Philippines and a "different" New Zealand, according to General Manager, Marketing, Neil Rodgers.

Currently ranking as the number one FIT wholesaler to Canada and Alaska, Mr Rodgers said their soon to be released 2012 brochure will feature a new Rocky Mountain region incorporating the ruggedness of Texas, bound by Qantas' latest Dallas connection.

"It'll be the first time we offer cross boarder itineraries," Mr Rodgers told e-Travel Blackboard.

With strong forward bookings, Mr Rodgers said there is still a strong swing toward last-minute bookings as customers become wary about non-guaranteed Earlybird offerings.

Visit www.adventureworld.com.au for more information.