The travel industry has recovered to pre-GFC levels and in 2011 we're now seeing sustained and encouraging travel volumes. But as the industry recovers, companies are changing their business models to further increase their efficiency and decrease their costs. This month we look at some of the key trends shaping our industry right now and see how they are driving innovation. Tap into additional revenues and efficiencies watch now

This month we look at industry trends and how these are driving additional revenues and efficiencies for you

We are seeing unprecedented levels of supplier merchandising: Sabre has invested significantly to ensure our customers have transparency over air content to shop, book and fulfil the carrier's ancillaries all from within in the Sabre Red Workspace.

Add to that an increase in shopping complexity: Sabre is adding net fare content into the GDS and working with airlines on industry standards

And there's been a workforce transformation from being format to graphical driven: Agencies are hiring again but there is no longer that depth of format experience we once knew. Enter... the fully graphical interface to support this workplace shift.

Plus there's the rise of the mobile traveller: Sabre has led the way in mobile technology. Your travellers can check-in, receive flight notifications of any delays, gate changes and cancellations directly to their smart phone or tablet.

These are just a few trends that have shaped the industry this year and will continue to impact the way we operate and the way we innovate.

Tap into additional revenues and efficiencies Watch this month's video to find out how