1. Give your email template a new look. Get a professional email template done so it looks professional. Some email templates also allow you to change the layout around for a bit of variety
2. Keep it short. Try to keep your email text short and to the point.
3. Images. A picture says a thousand words and including images with your articles will make it look more visually appealing.
4. Use a friendly 'from' email address. For example, send it from a person's name, not just the business name
5. Segment. Segment your database and send them relevant information
6. Attention grabbing subject line. Your subject line is the first thing your email recipients will see and it is the deciding factor whether they will open and read your emails. Therefore, it's important to have a subject line that will convince your customers to read on
7. Analyse data. Use the reporting function of your email system to track what articles your customers were interested in and what links they clicked on. This will allow you to provide more relevant information in the future that they will read
8. Use social media sharing links. Include social media sharing links in your emails and make it easy for your recipients to share your emails with their networks. Don't forget to include a 'send to a friend' link in your emails.

If you would like to find out more about sending out email newsletters or about getting a professionally designed email template, speak to one of the marketing consultants at TA Fastrack today on 07 3040 3588 or visit www.tafastrack.com.au.