Leading global hotel wholesaler, roomsXML, have been nominated for the category of “Best Agency Support Service” in the 2012 “AFTA National Travel Industry Awards.”

Mark Luckey, MD roomsXML Asia Pacific says “Whilst it is only the nomination stage, it's great to have some recognition of the hard work our team has put into supporting travel agents. We are really grateful to the agents for not only nominating us but for helping us grow our business.

“ Travel agencies survive against online sites through the provision of quality service. We made a conscious decision that to grow our business, we would embrace the old-fashioned values of customer service and support for our customers and not to compete against them. We deliver these values transparently through some cool technology.

“Whilst I hope we progress further, even to get nominated is great recognition for the fantastic staff I consider myself lucky to have across Australia, Europe and India.”

Last year roomsXML implemented an integrated online customer service system  to provide seamless customer service around the clock to its global network of travel agents.

“We had to find the a balance between having a personal presence on the telephone whilst being available globally online around the clock. I've been working in offshore technology with India since 2003 and understand Australian attitudes to offshore customer service….. So the first point of contact is always a local one, but the system underpins integrated global customer service.”
The AFTA National Travel Industry Awards is the premier industry awards event.