roomsXML have just released new standard features driven by feedback from its global network of travel agents.

Mark Luckey, MD roomsXML Asia Pac says "Agent feedback suggested they wanted to flip their screens and share retail prices with customers and when the customer wasn't there, they needed an easy way to send property info with marked-up rates.

"Agents need to maintain brand integrity, so both of these features show the agent details and the agent logo.  roomsXML is not selling to the public, so the branding is all about the agent; we are the silent partner providing the technology that supports the agents."

The new retail interface feature is called "Retina".  To activate, agents login to the roomsXML wholesale interface and  click on "my details"  to set their retail mark-up .

The roomsXML header is replaced by the agents logo who can now share live, marked up rates with their customers.  If agents purchase whilst logged in to Retina , they can instantly issue customised vouchers and still receive the standard roomsXML booking invoice which shows the net buying price.

Another great feature is the ability to send hotel information directly from the system which contains  pictures, descriptions and if selected, the quoted rates.

A video showing Retina in action can be viewed by clicking here

The customer  will receive an email branded with the agents name and logo , saving agents time and effort.