ASOS and leading travel and lifestyle website lastminute.com.au have today launched a joint campaign, marking the first Australian travel partnership for the hugely popular global fashion and beauty retailer.

The consumer promotion sees the two brands join forces to offer the opportunity to Win the Ultimate London Fashion Experience including return flights, five-star accommodation, an ASOS wardrobe, styling session at ASOS HQ and exclusive tickets to London Fashion Week.

ASOS.com/au, launched in Australia in 2011, and has fast become the number one most visited apparel site in the country, selling a product every nine seconds to Aussie customers.

Commenting on the partnership, lastminute.com.au General Manager Kirsty Harrison said:

“We’re very excited to be teaming up with ASOS and know our customers will be too. We've found partnership marketing with like-minded brands can be an excellent strategy to reach a key target market and increase brand awareness, drive database acquisition and ultimately help to increase sales. 

“With lastminute.com.au’s female-focussed strategy and cheeky personality, ASOS is a perfect fit for us, and we’re extremely proud to be their first travel partner in the Australian market.” 

Prue Thomas, Marketing Manager Australia for ASOS Global Ltd added:

“We’re thrilled to be working together with lastminute.com.au to offer our Australian customer base an opportunity to win a ‘money-can’t-buy’ travel and fashion experience in London; an exclusive opportunity to not only go behind-the-scenes at ASOS headquarters, but experience London Fashion Week from behind the velvet rope.”