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Domestic tourism back in business

Monday, 24 September 2012

Australia’s domestic tourism industry has experienced a revitalisation with visitor nights and expenditure rapidly increasing, according to business information analysts at IBISWorld.

IBISWorld revealed a generous rise in domestic figures, with visitor nights increasing 6.7 percent and visitor expenditure advancing 17.5 percent year-over-year.

“In the coming year, IBISWorld expects these figures will rise by a further four percent, 4.6 percent and 5.9 percent respectively”, Ms Dobie said,” IBISWorld general manager Australia Karen Dobie said.

“Domestic weekend getaways increased in popularity last year,” Ms Dobie said - citing a 5.8 percent rise in domestic overnight trips, compared to last year.

Australia’s low-cost carrier aviation market has sustained a competitive edge for customers.

“In particular, we have seen low-cost airlines increase their range of destinations, driving competition on routes and resulting in downward pressure on airfares, as well as an increase in cruises driven by lower prices and improved products”, Ms Dobie said.

Australia’s international tourism industry also witnessed an increase in visitation of one percent on the previous year, with China listed as the top international inbound market by economic value.

“In the coming five years, IBISWorld anticipates visitors from China, India, the United Kingdom, New Zealand and the United States will play the most significant role in contributing to Australia’s tourism industry,” Ms Dobie said.

“Tourism Australia’s marketing efforts in China, and the gradual rebound of the UK and US economies will support growth.”


Source = e-Travel Blackboard: P.T
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