TheNorthern Territory Meetings Muster 12 road-show,which was staged throughout the country in late October, has been deemed a great success, with more than 250 guests attending events in Brisbane, Canberra, Sydney, Melbourne and Adelaide. Attendees included PCOs, Incentive Houses, Destination Management Companies, association event planners and a high percentage of corporate event decision makers. The attendance figures topped the inaugural Meetings Muster event held last year and it is believed that the strong destination appeal of the NT, the glamorous venues used around the country and the array of NT prizes being given away, all combined to attract strong interest. The Meetings Muster venues selected for 2012 added to the appeal of the event and provided a chance for attendees to experience some of Australia’s hottest venues – Cloudland in Brisbane, IVY in Sydney, Vue de Monde in Melbourne, Chianti Classico in Adelaide and the National Gallery of Australia in Canberra. Scott Lovett, the Director of Business Events for Meetings Muster organiser, the Northern Territory Convention Bureau (NTCB), said “This year’s Meetings Muster road-show was a huge success and proves that we’ve got the right formula for these events. They enable us to gently introduce the NT to the uninitiated as well as build relationships with our existing client base, whilst also relaxing and having some fun. We’re aware that a number of new pieces of business are already at quotation stage for Alice Springs, Darwin and beyond and are expecting many more to develop as follow-up is rolled out.” The NT Meetings Muster 12 road-show also enabled a generous CSR contribution to be made to one of the Northern Territory’s local community-based not-for-profit organisations, children’s indigenous drumming group, Drum Atweme. The NTCB and their 10 industry partners will be providing the group with a donation of $5,000, made possible by forgoing the distribution of the usual promotional gifts to Meetings Muster event attendees. For further information on the NT, visit www.ntconventions.com.au |
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NT musters strong support in 2012
Source = Northern Territory Convention Bureau