The new “Where the Bali hell are you?” campaign has received enormous support with 20,000 unique hits on the website since its launch on Thursday.  Brett Morgan, Little Bali Hotel & Resort Company (LBHRC) Co-founder has declared he is “absolutely gob-smacked” by the reaction.

Mr Morgan said that the LBHRC has been inundated by requests from agency groups, wholesales and airlines requesting access to the short for promotional purposes.  Some of the requests even came from travel specialists located in India, Japan, the US and UK.

The campaign has also boosted the LBHRC brand, with hotel membership numbers expected to rise from the current number of eight in coming months following proposals from several small hoteliers.

Mr Morgan said, “It’s been amazing – we’ve also been approached by The Lonely Planet Group in Melbourne which has applauded our effort and offered to support us via the provision of a number of its ‘Best of Bali’ guide books to give away as promotional prizes.

“We’ve also heard from a small Pacific-based destination which has asked us if we can help it do something similar as well as several non-travel oriented companies, including a baggage handling company which has asked if we can apply the concept to its products.

“While we expected some form of knee-jerk reaction, we didn’t quite expect this.  But at the end of the day it’s all about promoting Bali and doing anything we can to help the Balinese get back to where they deserve to be.”

Mr Morgan also commented that he hoped the campaign and subsequent industry response will have larger implications.

“We’re also hoping this campaign will play a role in helping Garuda Indonesia to change its current extreme stance regarding its plans to cut direct Denpasar services ex-east coast Australia which is obviously going to have a major effect on the destination,” He said.

The “Where the Bali hell are you?” clip can be viewed at with the Flash Player 7 plug-in.