Jet Airways was awarded the prestigious SAP ACE 2007 – Award for Customer Excellence, in the Best Travel & Transportation Sector Implementation Category. The awards were announced by SAP INDIA, (Systems, Applications and Products in Data Processing) ,an arm of SAP AG, the world’s largest business software company Headquartered in Germany, having more than 41,200 customers worldwide.

SAP India honoured the Best Run Businesses that are setting global benchmarks in excellence at SAP ACE 2007 Awards, at a function held in New Delhi.

Jet Airways received this award for Project E3, that stands for Efficiency, Empowerment and Effectiveness. This was realized by contributions made by the key internal departments of Jet Airways like Finance, Human Resources, Purchase, Ground Services Department, Management Information Department, Information Systems Department & Communications.

The Award was received by Mr. Saroj Datta, Executive Director and Mr. R.N. Moorthy General Manager – Information Technology.

Mr. Saroj Datta said, “Winning the SAP ACE Award 2007 from SAP, and accepting this from Mr. Henning Kagermann, CEO, SAP AG and Mr. Ranjan Das, CEO, SAP INDIA is indeed a great honour. Jet Airways has since its inception, recognized and implemented the power of cutting edge technology in its business processes. This award is recognition of our efforts. We thank the Management of SAP for the same.”

The Highlight of the Project was the Business Warehouse implementation to generate the Route Profitability report and the Revenue Model to support the Sales / Revenue Management teams.

The main objectives were:

1. Building a Business intelligence environment giving the Company a single source of accurate management information
2. Creating a Central Data Repository meeting different departments’ requirements, enabling meaningful analysis.
3. Provide a holistic view of business

Setting up such a system gives the airline’s Senior Management, accurate updates on the performance of each Route/Flight flown by the Airline within a short timeframe, which is a major achievement in the airline industry.

The SAP ACE awards evaluation process comprised of four stages including scrutiny of the nomination form, short-listing via interviews, onsite review and final assessment by the jury after a detailed panel discussion.