Monday, 24 December 2012
NEW ZEALAND | ASIA | THE AMERICAS | ETB MICE | OBROCHURE | TRAVEL NOW
Print Comments

Art Series Hotels Go Mobile

Wednesday, 19 December 2012

Art Series Hotels has commissioned award winning personal media agency, Tigerspike, to create an innovative, intuitive and visually captivating mobile site. Comprehending that more and more travellers are using their smart phones to book rooms and access information, Art Series Hotels wanted to provide a one-stop-shop solution for tourists on the go.

With digital channels being of heightened importance for hotels, Art Series Hotels understood they needed to build a mobile site that captured the ever increasing smart phone traffic and engage users with mobile optimised design, layout and functionality. Art Series Hotels has seen traffic and revenue from mobile devices to their website triple in the last two years.

Beckie Mitchell – Digital Marketing Executive at Art Series Hotels said: “Art Series Hotels were looking for an engaging, innovative and intuitive mobile solution for their first foray into personal media technology. The solution was required to improve the mobile experience within an optimised environment, whilst also creating a point of different in the highly competitive hotel market. The design aesthetic was to adhere to the strong visual branding of each the four brands under the Art Series Hotels umbrella, whilst maintaining respect to artists which inspire the three Melbourne based properties.  Tigerspike were chosen due to their vast experience and knowledge and were able to deliver a site that exceeded the expectations of what Art Series Hotels thought they could achieve via this medium”.  

Tigerspike is a global Personal Media technology company, specialising in consulting, user experience and enterprise grade middleware. The company believes that Personal Media has the power to transform the way we live and work.

Delivering large scale consumer and enterprise solutions across mobile, tablet and other personal media platforms, Tigerspike enables clients to form closer relationships with their customers, and implement working practices that support happier more productive workforces.

Source = Art Series Hotels
Print Comments