Glorious Canada - big-shouldered mountains chiseled into rugged splendor by glaciers and the elements. Fields of golden wheat wave gently in the wind, sheltered by the widest blue sky. Nature still grandstands here - raw, pristine and fierce. Rainforests, serpentine coastlines, the eternal blanket of arctic ice and even a small desert are all part of the vast and unique natural patchwork. The offers for travelers are endless. In summer, raft wild rapids or paddle along placid lakes, venture on a wilderness trek or cycle around quiet islands and down steep mountains.
In winter, schuss down the slopes of Whistler or Mont Tremblant, warm your spirits at an outdoor carnival or spend a steamy night at the amazing Ice Hotel near Quebec City. Canada's cities offer a plethora of sublime experiences. Explore Toronto's ethnic neighborhoods, indulge in Montreal's superb cuisine, discover colonial history in St. John's or even dive with wolf eels and octopuses in Vancouver.
No matter where or when you travel in the world's second largest country, you'll find exceptionally hospitable people and a delightful melange of cultures. Canada welcomes the world and we welcome you to keep exploring our beautiful country.
Canada's national marketing organization is the Canadian Tourism Commission (CTC) who have appointed D.C. & Associates Worldwide in the Australian market to head their marketing efforts.
We work in collaboration with the Canadian private sector, international travel trade, meeting professionals, and the governments of Canada, the provinces and the territories to position Canada as a place where travellers can create their own unique and extraordinary personal experiences. Through a targeted, focused approach to marketing, we develop and implement marketing strategies that are relevant to customers' individual needs and the personal experiences that they are seeking in their travel destinations.
We recognize that the global tourism market is saturated with enticing destinations. Appreciating the need for Canada to make a distinct mark in the minds of consumers, we unveiled an innovative new program for promoting tourist travel to this country - the Signature Experiences Collection® (SEC). Through the Collection, the CTC invites international travellers to come and enjoy quintessentially Canadian experiences rather than simply visit places-from food and wine tours to a narwhal and polar bear safari. It's a unique way of marketing the country that draws on our deep, research-based understanding of consumer behaviour and marketing science. https://canada.travel/SEC
To help the industry better understand and sell Canada as a travel destination the CTC have created an educational tool-the Canada Specialist Program (CSP)-to help you become an expert in Canadian experiences. By completing this program, you'll learn about travel in Canada interactively, earn an exclusive sales accreditation, have access to bespoke sales tools and reduced travel rates, and your contact details will be posted on our national consumer web site.
Canada is multidimensional and can satisfy almost any interest or experience. Come to Canada. Create extra-ordinary stories all your own!
- Sunrise Weather broadcast live from Canada’s WestTuesday, March 05, 2013