Engage with your customers online
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Engage with your customers online
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You have invested a lot of time and money on your website and you now want to make sure that you're getting a return on your investment. So how can you engage with visitors online and turn them into bookings?
Below are some tips:
- Provide a free whitepaper or how-to guide for them to download. For example, travel tips or free reports
- Video - showcase your business with an online video
- Add a newsletter sign-up form on your website and encourage people to sign up for your monthly newsletter where they will receive special offers, and news on upcoming events, festivals and things to do in the region. To encourage newsletter subscriptions, include a subscribe and win competition, eg go in the draw to win a free night
- Add social media icons in a prominent position, so people can follow your posts and stay up-to-date with the latest specials, news and events in your area
- Include customer testimonials
- Highlight any associations, awards or community involvement
- Include a blog and update customers on what's happening at your business or in the region
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| about TA fastrack |
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TA Fastrack is Australia’s leading travel, tourism and hospitality industry business improvement and marketing solutions provider. TA Fastrack offers a range of specialised services including management consulting, business coaching, a full-service marketing and PR agency as well as training services. With a vision to provide companies the 'world’s best practices’ in the industry, TA Fastrack guarantees a fastrack in your profits and personal performance. With Australasia's most experienced team based in Australia, New Zealand and now in Singapore, we can deliver business solutions wherever you are. To learn more visit www.tafastrack.com or call +61 7 3040 3588.
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Source = TA Fastrack
