Australia is a key market for Malaysia to generate visitor arrival numbers for Visit Malaysia 2014.

The global campaign aims to bring 28 million tourists to Malaysia next year; including a target of 620,000 Australians, an increase of almost 25 percent from 2012 visitor arrival figures.

In 2012 more than 500,000 Australians travelled to Malaysia, making Australia the eighth top-producing market for tourism in Malaysia.

“Australia is a key market for Malaysia, with visitor arrivals from Australia to Malaysia, growing year-on-year,” Malaysia’s minister for tourism and culture Datuk Seri Mohamed Nazri Abdul Aziz said.

“In statistics received so far this year, short term visitors from Australia to Malaysia are up 6 percent compared to the same period in 2012... I feel there is great potential to increase this further.”

A series of special events have been planned across Malaysia to promote Visit Malaysia 2014.

for a video of the launch event for Visit Malaysia Year 2014.