75 percent of consumers are more likely to book hotels and resorts that provide mobile video content via mobile phone devices, according to a new survey.

Conducted by Smith Micro Software, research found that 67 percent of respondents said that they would prefer to purchase content that could be accessed via smartphone or tablet.

Smith Micro senior vice president of products and programs Jim Mains said consumer preferences are moving away from static TV and toward viewing content from any device anytime, anywhere.

“Historically the hospitality industry has faced many challenges in devising a content strategy that would address shifts in consumer behavior while replacing lost revenue from consumers using their own devices for content,” Mr Mains said.

“While business travellers and vacationers have different preferences, one constant remains, accessing video content from a mobile is a valuable asset.”

Although more than 72 percent of consumers were interested in purchasing hotel video content from their mobile device, a third of respondents said they were concerned about data charges.

Mr Mains said this highlights an opportunity for hoteliers to accrue revenue by offering bundled services of video and Wi-Fi to guests at a reasonable cost.