Further building on its efforts to encourage ever more Australians into visiting Taiwan, the Taiwan Tourism Bureau Australia & New Zealand office has this week launched a dedicated facebook page.

Located at ‘facebook.com/Taiwan Tourism – Australia and New Zealand’, the national tourist office has kicked off the new page with a wealth of information, facts and figures.

This includes detailed information on events, festivals, sightseeing, soft adventure activities, accommodation and transportation, all of which will be updated on a weekly basis as new information comes to hand.

A number of dedicated feature length articles highlighting various regions within the destination have also been posted.

The release of the new facebook page comes hot on the heels of figures released by the Taiwan Tourism Bureau which show Australian visitor arrivals to Taiwan for June 2012 jumped by more than 15 per cent to top the 4600 mark.

A total of 4664 Australians visited the destination in June, this figure eclipsing the 4037 arrivals achieved for the corresponding month in 2011 by 15.53 per cent.

TTB Marketing Representative Australia & New Zealand, Ms Pearl Lee attributed the increase to an ever-growing appeal for the destination in the local market.

This, she said, was being driven by an awareness of the destination’s multi-faceted nature and its ability to cater to a wide cross section of travellers.

Ms Lee also pointed towards the ease with which the destination can now be reached on a direct basis with both China Airlines and Eva Airways offering direct weekly services from Sydney and Brisbane.

“As more Australians are beginning to slowly but steadily discover for themselves, Taiwan offers a unique culture, a gourmet food experience, bargain shopping, wonderful natural spas and hot spring facilities and overall, great value for money,” Ms Lee said.