Hoping to draw more direct bookings, six of the world’s leading hotel companies have combined their brain power with the launch a new property search channel, Room Key.

Unveiled late yesterday the new hotel search engine was designed by Hilton Worldwide, Hyatt Hotels, InterContinental Hotels, Marriott International and Wyndham Hotel to assist consumers purchase rooms through a “trustworthy site”.

Listing properties from around the globe, a statement from the six hotel Group’s read that the site would eventually evolve to include independent reviews, the ability to compare as well as share information with interested parties.

Selected to lead Room Key, chief executive John F Davis III said the search engine was designed to give consumers “confidence” during the booking process.

“We believe Roomkey.com will provide consumers with an innovative resource that will give them unprecedented confidence in their booking decisions by fulfilling their hotel search needs with comprehensive and trusted content, and over time, through additional features such as the ability to connect and share their plans with family and friends - all provided through a simple and flexible site experience,” Mr Davis said.