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Whether you are on High Street or working from home, a good environment is essential to creating a profitable business.
We visit hundreds of roomsXML clients a year. Sometimes we walk through the door and instantly feel like this is the place we would choose to book a holiday; other times….
So with the assistance of my sales staff, we have put together a “retail environment checklist” to give you an idea how your customers feel when they walk through your door.
- “ How do I find your office again?”
“Walk around the corner, up the alley, pick the third blue door on the left, knock four times, when the little slider opens say “ rabbits foot” and we will grant you entry to stage two of assessing whether or not we want you as a customer.”
Or
“Just look out for the big building with the airplane and the hotel on the front.”
- Comfortable chairs
The comfort of the chair contributes to the sense of relaxation for your client and is statistically proven to make negotiations easier to carry out. The sales process is part negotiation; tip the scale in your favor.
- Smell
Real estate agents use coffee aromas in homes as it makes potential clients feel relaxed and as though they belong. An office which has a rising damp problem makes no one feel welcome.
Consider some gentle music in the background (Metallica is probably not gentle). Try something without adverts; you would hate to hear about special deals for a competitor.
- A clear desk is a clear mind
I visited a travel agency last year and, noting the piles of paper and files all over the desks and floor, asked when they were planning to move…. apparently that was not the right question.
- Happy customers AND staff
The environment really matters for your staff as well; they spend 20 to 50 hours a week in the office, working hard and that moment when they make eye contact with potential customers is just as important as price or service in sealing the deal.
Keep them happy and make for a profitable environment.
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