roomsXML, Etihad, e-Travel Blackboard and Oman Tourism are delivering free, agent development workshops in Melbourne and Sydney in November 2012.

roomsXML and Oman Tourism held roadshow events in October with a difference; rather than force feeding product, the focus was on agent development.  The events were a huge success.

Mark Luckey, MD roomsXML Asia Pacific says "We had agents in both cities telling us these events were amongst the best they had attended.  It was tremendous to see how motivated people were by the fact we were embracing the ethos of "We will grow our business by helping you grow yours." We work high tech, but sometimes it’s the old fashion values of service and support that generate the greatest response."

Martin Bailey from Business Networking Strategies piqued the interest of agents who understood that people spoke about their great holidays and in turn, their agents; a great tactic for growing business.

Mark continues "Staying true to agent development, we have invested further with Martin to deliver more detailed information on word of mouth marketing strategies."

Martin says "9 out of 10 customers choose an agent that has been recommended to them; travel agents that have great Word of Mouth Marketing are the ones that will prosper. By working with roomsXML, we've structured content to help agents understand how they can grow business through ‘Word of Mouth’ - the most successful, cost effective yet least understood form of marketing."

The Melbourne workshop is now fully filled, but a few places remain for Sydney.  The speakers are:

• Nathan Roxburgh from Etihad Airways who will discuss Marketing Collaboration: Getting Partners Involved
• Mona Tannous from Oman Tourism will speak about how to successfully market and sell a destination

at

Etihad Airways Boardroom
Level 36, Aurora Place
88 Phillip St, Sydney

Thursday 29th of November 2012
9:30am to 12:30pm

Contact Matt Paterson on if you are a travel agent and would like to attend the sydney event.