Bangkok Airways recently organised “Flash Mob” to officially launch the new uniform sets for all front line staff and to mark the launch of its new in-flight safety demonstration video at Bangkok Airways’ check-in counter, Suvarnabhumi Airport. “I and all of our staff are thrilled to witness a complete change of our new uniform after over 15 years service of the previous sets…. this is truly another historic leap of Bangkok Airways. The new uniform will enhance Bangkok Airways’ renowned reputation as a ‘boutique airline’ and rejuvenate its brand”, said Puttipong Prasarttong Osoth, President. M.L. Nandhika Varavarn, Vice President – Corporate Communications of Bangkok Airways said “We organized the “Flash Mob” to make the transformation of our boutique uniform more exciting to passengers as well as to our staff. This is the first time for the airline industry as well as for Suvarnabhumi Airport to see our over fifty airline staff dancing together in front of our check-in counter at the departure hall. On the same day we launched our brand-new safety demonstration video onboard.” “This new set of uniform designed by Khun Polpat Asavaprapha or ASAVA brand, one of the Top Thai designers, was launched at Bangkok Fashion Week last year.” M.L. Nandhika added. Mr. Polpat Asavaprapha explained that "Before designing the uniform, I needed to find what the identity of Bangkok Airways was. Blue stripes painted on the aircraft is one of the carrier’s identities. I then created a stripe pattern with shades of blue and turquoise. Silk-Poly fabric has been chosen to give a feeling of lightness and comfort to the person wearing it. Uniform for men, in grey and blue with painted cobalt stripes on the shirt emphasizes luxury, smart and informal look. This is to express the identity as a leisure airline." "To design clothes, apart from consideration of era and time, we also thought about the staff who will wear the uniform and their type of work. For flight-attendants who have to be quick and smart, we decided to use culottes, which look modern and flexible" Mr. Polpat added. |
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Bangkok Airways debuts new uniform at Suvarnabhumi Airport
Source = Bangkok Airways