Mighty van interior

Mighty self-drive van Image Source: thl

Tourism Holdings Limited (thl) has launched its new brand of self-drive transport options in Australia and New Zealand; Mighty.

The new fleet of campervans and cars were crafted using travel industry research and feedback, producing a customer-focused design approach.

The quality product is aimed at providing customers with a value-oriented option for self-drive touring, according to thl general manager marketing and customer experience Kate Meldrum.
“Our research shows both the industry and consumers want value-centric brands that go beyond the youth market and appeal to a wider audience,” Ms Meldrum said.

“As a result, Mighty is as relevant as it is vibrant and fun - we are making self-driving holidays even more accessible to more people.”

Key features of the new product line include; an easy pull-down sleeping apparatus, hammock, simple transitional living, socialising and dining capabilities, plenty of storage space and a pin-board for planning trips.

“Many travel lovers fondly recall childhood camping trips - the adventure; being intrepid and the desire to explore. Travel is about broadening horizons, gaining fresh perspectives and creating stories – and this is brought to life with Mighty,” Ms Meldrum said.

Mighty prides itself on providing stress-free booking, travelling and post travel options for its customers.