In an Academy Awards-style event in Suva last night, Air Pacific unveiled its new-look Airbus A330s rebranded as Fiji Airways.

Part of a series of initiatives in the airline's revitalisation plan, the jets boast a Fijian-themed interior and new livery, with efforts focused on rebranding the airline into a flying billboard for the island nation.

Air Pacific managing director, Dave Pflieger told e-Travel Blackboard the response to the new brand, look and feel has been positive.

Mr Pflieger said he was pleased to hear the local Fijians say “we are so proud” when referring to the brand change.

“People love it,” Mr Pflieger said.

The full re-branding of Fiji Airways is due to be completed by the end of 2013, when its roll-out across the international marketplace, ticket offices, check-in counters, airport lounge facilities, uniforms and the airline’s official website is finalised.

Click here to see the new look Fiji Airways A330.