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8Hotels announces rebrand & reveals a new logo

Friday, 2 November 2012

8HOTELS, Australia’s leading boutique hotel collection has today revealed it’s changed its name and logo in support for Movember – the international campaign which supports prostate cancer and male mental health initiatives.

The new name, “8Mo’stels” and logo (Ed: Shown below) will take centre stage on the company’s website from today until the 30th November. 

In addition to the name and logo changes, many members of the 8Mo’stels team have personally committed to the worthy cause, including “MoBro” Alex Dugdale, General Manager at the Diamant Hotel Sydney, who is taking part to raise awareness and money for the fourth year in the row. 

“The Movember organisers are regular guests at the Diamant Hotel, so regardless of the many other benefits from my involvement, I thought it was important to demonstrate 8Mo’stels’ commitment to guest satisfaction by ensuring that my face was void of facial hair on the first day of November,” Dugdale said.  

Source = 8Hotels
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