Australian television personality James Tobin will continue his role as Brand Ambassador with Sabre Pacific, after renewing his agreement with the travel technology provider yesterday.

James will continue his various duties for Sabre Pacific, including promoting the Sabre Red product suite, participating at events and hosting Sabre's popular Empowered monthly video series.

Sabre Pacific CEO, Gai Tyrrell, says James encapsulates Sabre's unique branding and personality.

"He's a great fit for our company, and the feedback we continue to receive from the industry has been incredibly positive and encouraging.”

“James' work has been an important component of a great year for Sabre.  Through our monthly Empowered videos, and a number of other events, he has helped us spread the word about Sabre's innovative suite of products and show how they are helping our customers make money, save money and provide award-winning customer service.  He's smart, talented, funny, and above all, he's a joy to work with,” says Tyrrell.

“Additionally, Sabre-connected agents will be in for some treats this year, as we rollout bigger and better activities for our partners to get involved with. So stay tuned!”

Tobin says the partnership has given him a deeper appreciation and understanding of what takes place behind the scenes of travel.

“I have a huge amount of respect for Sabre, the technology, and the people behind it driving the business" says Tobin.

"I have loved working with Sabre for the past year and look forward to taking it to new heights in 2012. Most of all, I have loved getting out and meeting the agents.  Travel is such a fun and dynamic industry and the people in it really optimise that. I look forward to meeting more Sabre-connected agents and representing the Sabre brand again this year.”