Investment in multilingual booking software will aid in attracting Asian visitors. Image: Courier-Mail

Australian tourism business owners will benefit from investing in multilingual online reservation software, following an influx in Asian business traveller visitor arrivals, particularly from China.

Investment in Chinese booking software and Japanese reservation software will aid businesses competitively, offering tourists from Asia the opportunity to book a tour or reserve accommodation in their own language, according to Rezdy.

Tourism Australia has invested in developing the Asian market; injecting AU$48.5 million into marketing and promoting Australia to Asian tourists abroad, according to the Sydney Morning Herald.

Japanese visitors spend, on average, approximately AU$4,100 per vacation and are more likely to frequent businesses with Japanese reservation software.

Regardless of the size of the business, investment in the right booking tools is vital in attracting Asian visitors.