Less than two weeks after taking the message There’s nothing like Australia into Shanghai, Tourism Australia has seen its new video campaign spread like wild-fire online with up to eight million views and downloads within the short period.

Speaking at the Utzon Room at the Sydney Opera House last night, the tourist bureau’s managing director Andrew McEvoy explained the new ads were designed to take the Group’s campaigning “up a notch” and although launching in China, the campaign would also make its way to other growing markets including India, Indonesia as well as traditional markets, the US, UK and New Zealand.

“China is Australia’s highest value market... but we also rolling it out to 16 other countries,” he said.

As well as airing the new three minute and 90 second videos, Tourism Australia also showcased the next phase of its campaign to guests, a new tablet application.

Allowing travellers to explore the destinations and products down under, Tourism Australia executive general manager marketing Nick Baker said the application told a story of the 13 locations featured in the new ads.

Laid out like a story-book, Mr Baker said it was a “visual narrative” of Australia that allows people to research the country through short video clips, photos and information.

Also allowing people to share the news of Australia, the application also includes links to share with friends and family.

“We got to go out and show why There’s nothing like Australia,” Mr Baker said.

“We we did it in a simple way... its sophisticated and beautiful.”

Free to download, the application is available in English and in Simplified Chinese and will later be translated in Traditional Chinese, Japanese, Korean, German and French.

If you haven’t already check out Tourism Australia’s There’s nothing like Australia ad below.