Air Canada announced it has signed a multi-year marketing agreement with the Just for Laughs Montreal International Comedy Festival and the Toronto Just for Laughs JFL42 festival. In addition to becoming the festivals' exclusive airline carrier for 2012 and 2013, Air Canada is now a major sponsor and the presenting partner of the International Series in Montreal, and the co-presenter in Toronto.

"We are proud to announce Air Canada is now the exclusive airline partner of the Just for Laughs Montreal International Comedy Festival and the Toronto JFL42 bringing international talent from as far as Australia to take part in these world renowned events," said Craig Landry, Vice President, Marketing at Air Canada. "Air Canada is active in the communities we serve through our support of a wide range of sports, arts and cultural activities. We are looking forward to enjoying a beneficial and positive relationship with these festivals over the next years."

Air Canada is the only airline to fly daily and direct between Sydney and Toronto with connections to Montreal.