Boeing is beating out Airbus when it comes to orders received for 2012, with 700 aircraft receipts awaiting delivery.

Xiamen Airlines, a subsidiary of China Southern Airlines has placed orders for 40 Boeing Next-Generation 737-800s; while SilkAir, Singapore Airlines’ regional carrier has signed on for 31 737-MAXs and 23 Next-Generation 737-800s.

Airbus has received 270 orders this year, compared with Boeing’s 700; an absolute turnaround from the last decade which saw Airbus dominate Boeing in sales.

Globally speaking, both companies are competing for greater market share and are competitively locked.

This has resulted in aircraft price reductions and increased discounts.

On the whole, the fight for market share has resulted in list price discounting, and Boeing at its end shall need to avoid delivery delays as in the case of the B-787 Dreamliner to keep the pressure up on Airbus, according to NASDAQ.