Tourism Australia (TA) has collaborated with ICEHOUSE singer Iva Davies to create a new online video for the popular Aussie anthem, ‘Great Southern Land’, originally written in 1981. The new clip has been uploaded to Tourism Australia’s Facebook page and celebrates the 30th anniversary of the inspirational tune, according to TA managing director Andrew McEvoy. “This clip will be shared with online audiences over the world including with Tourism Australia’s 3.4 million Facebook fans – to reignite some of the passion and emotional connection that people feel towards Australia when they hear this song,” Mr McEvoy said. “We know from research that more and more travellers are turning to word-of-mouth and online media for holiday inspiration and collaborating with advocates like Iva Davies and our 160 Friends of Australia ambassadors is a powerful way for Tourism Australia to reach new audiences.” The video features iconic Australian landmarks from across the country including; Uluru, Kangaroo Island, Parliament House in Canberra, Federation Square in Melbourne, Sydney’s Bondi Beach, Chinatown, Taronga Zoo and more. The clip also features appearances by well-known Australian music artists Eskimo Joe, Katie Noonan, Cut Copy, Muscles, Jonathan Boulet, Young Talent Time, Van She, The Sydney Philharmonic Choir and more. “It is really humbling that so many Australians including artists that I respect, have taken the time to come together to form this amazing clip for Tourism Australia, showcasing the beautiful destinations Australia has to offer the world,” Mr Davies said. “There’s a real sense of the land in this song, you can see wide open plains and red earth, huge skies and isolation whenever you hear it,” Eskimo Joe’ Stuart MacLeod,” said. “There is so much mystery in the music, and I think that’s what drew me to it from an early age.” ICEHOUSE’s 1982 album, Primitive Man, which features the song Great Southern Land, sold over 650,000 copies when it was first released in Australia on the and remains popular today. Check out the new clip below and let us know what you think in the comments section.
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TA re-invents 'Great Southern Land' video
Source = e-Travel Blackboard: P.T