Virgin Australia’s (VA) decision to fly additional regional and interstate services has coincided with the release of the airline’s new major marketing campaign, dedicated to the customer experience.

Virgin Australia will increase flights on popular corporate routes between Brisbane and key regional cities Emerald and Rockhampton and also between Brisbane and Newcastle in New South Wales.

“Demand from the corporate and resources sectors for more flights for each of these key regional cities has been strong,” Virgin Australia Group executive alliances network and yield Merren McArthur said.

“Not only are we providing more choice of flight times but we have adjusted schedules to provide better onward domestic and international connections beyond Brisbane,” Ms McArthur said.

Additional services between Brisbane and Emerald will commence on 29 October 2012, while new flights will commence between Brisbane and Newcastle and also Brisbane and Rockhampton from 12 November 2012.

Virgin Australia’s innovative new campaign includes a 60-second television commercial, featuring Virgin Australia employees and was filmed on the salt plains of Western Australia.

“We have completely overhauled the customer experience, transforming the look and feel of travelling with
Virgin Australia both in the air and on the ground,” VA chief customer officer Mark Hassell said.

“We now have a brand new product that can compete with the best airlines in the world,” Mr Hassell said.

Popular Australian director Daniel Askill was commissioned to direct the soundtrack for the campaign’s commercial which features vocals from Australian artist Megan Washington performing ‘S’Wonderful’.

The new advertisement was seen by thousands as part of the AFL Grand Final broadcast last weekend, while one of VA’s new Airbus A330 aircraft made a fly-over before kick-off at the Melbourne Cricket Ground (MCG).

You can check out the new clip from Virgin Australia’s YouTube page below.

http://www.youtube.com/user/virginaustralia/virgin