Virgin Australia is one year ahead of its goals, according to the company’s chief executive, with its Game Change Program transforming the airline faster than expected. Speaking at the carrier’s Annual General Meeting, chief executive John Borghetti said the three-year program had outperformed itself, pushing the airline one year ahead of schedule and enabling the carrier to improve its financial stance, despite a tough environment. According to the boss, within a year the carrier managed to surpass its target of 20 percent of domestic revenue from the corporate and government market, increased Velocity Frequent Flyer members from 2.5 million in financial year 2011 to 3.2 million this year. “The team has managed to transform the business at a faster pace than expected,” Mr Borghetti said. “This has enabled us to improve the financial performance of the business, despite a challenging environment, which included high fuel prices, subdued consumer spending and aggressive competition.” In the next phase of the program, the airline will implement a three-year business efficiency project to ensure it remain efficient as it grows, improve access with interline and codeshare agreements, enhance customer experience on-the-ground and in-the-air as well as maintain and enhance its “outstanding team”. Specifically, next month Virgin Australia will implement in-flight stored content Wi-Fi system, enabling customers to stream video and audio direct to their personal electronic devices. The carrier will also open ‘stage one’ of its flagship lounge at Sydney Domestic Airport. Click here for more Virgin Australia news. |
Virgin ahead of the Game
Source = e-Travel Blackboard: N.J