“It’s been incredible the positive reception Gordon Ramsay Steak has received since opening at Paris in May,” said Gordon Ramsay. “We’ve been developing these different concepts for quite a while to deliver three distinct, unique dining experiences with the variety, originality, and high quality that we believe people want and appreciate.” Gordon Ramsay Pub & Grill, the neighbourhood restaurant conceptualised by the award-winning chef, will open for dinner December 18 and lunch in mid-January 2013. The 290 seat restaurant will be the most authentic English pub experience in Las Vegas, as only a native UK chef can provide. Chef Jeremy Berlin has been selected as executive chef of the novel concept and will oversee the kitchen operations. Berlin moved to Las Vegas from Los Angeles where he served as executive chef of Church and State. Berlin was previously a member of Ramsay’s brigade as Executive Sous Chef of Gordon Ramsay at the London West Hollywood and sous chef of Gordon Ramsay at the London NYC. Acting as two unique restaurants the grill section of the restaurant will feature a relaxed and friendly setting with dishes including New Zealand Red Snapper, lamb T-bone, whole brick pressed Cornish chicken, dry aged 850g bone-in beef rib eye and spotted dog. The pub will feature elevated British pub food in a comfortable and lively setting showing sporting events from across the world on state of the art entertainment systems. The pub includes 36 beers served on tap plus 24 bottled beers. With an eye towards dishes that pair well with beer the pub menu includes English ale onion soup, shepherd’s pie, and a selection of sausages, fried egg sandwiches and the classic pub fish and chips. Four days after the opening of Gordon Ramsay Pub & Grill, the celebrated chef will open his first burger experience restaurant, Gordon Ramsay BurGR, at the centre-Strip Planet Hollywood Resort & Casino. BurGR, a name that plays on the celebrity chef’s initials, will be located steps from the famous Las Vegas Strip at the entrance of Planet Hollywood Resort & Casino adjacent to the Extra! Lounge. The BurGR menu will take the traditional burger, fries and milkshake comfort food combination to an entirely new level with selections like pork belly bao buns, sweet potato fries with vanilla powdered sugar and pudding shakes—a heavenly combination of thick milkshake and silky pudding. Whether traditional or unique burger preparations they will be crafted using the freshest, quality ingredients.
Paying special attention to not only the ingredients but the method, beef patties will be cooked over an open flame fueled by hard woods, BurGR will be the only gourmet burger restaurant on the Strip to use this technique, creating a more complex and powerful flavour. Not to be neglected, the beverage program will feature an extensive beer list and robust cocktail program. Focusing primarily on small and large format American craft beers, BurGR will serve 30 beers all from a stunning frozen tap wall with a selection of bottled beer. The cocktail program will feature a selection of traditionally made cocktails, crafted with fresh ingredients with made-from scratch syrups. With a location that draws on the energy of both the casino and the nearby Miracle Mile shops, the room is designed in a youthful way with a stylish and modern ambience. The vividly coloured room will seat 200 and will be accented by an undulated ceiling, steel and concrete floor, keg display, open kitchen and 1 metre fire feature. The uniforms, designed by Allison Leach, contrast the bright colours of the restaurant with their muted tones. Allison Leach, known for her costume design for the hit shows Glee and Mad Men, helped to set the industry trend for restaurant uniform design with Gordon Ramsay Steak and continues her visionary work at BurGR. “With numerous hit TV shows entertaining viewers all over the world, I can’t think of a better chef to welcome to Planet Hollywood, a resort with a spotlight on fame, than Gordon Ramsay,” said Planet Hollywood Resort & Casino president David Hoenemeyer. “BurGR will cater to both guests who are fans of Gordon Ramsay and who are in search of a perfect burger and shake.” “Gordon Ramsay might be the only chef ambitious and talented enough to open two restaurants within days of each other without a second thought,” said Planet Hollywood vice president of food and beverage Jeffrey Frederick. “We are thrilled to bring this new restaurant to our guests and look forward to another successful collaboration.” Gordon Ramsay will kick-off the week opening his two new Las Vegas restaurants on December 17 with a “British invasion” of the Las Vegas Strip. Gordon Ramsay |
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Chef Gordon Ramsay leads new British Invasion of the Las Vegas Strip with the opening of two new restaurants
Source = Discover the World Marketing
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