The company’s new products and initiatives will keep Sabre “market relevant”, according to chief executive Gai Tyrrell, who said its ongoing investment in local development means it will continue to produce supplies designed specifically for the Australian market.

Announcing a 400 percent increase in resources to its Sabre Agency Manager by the end of this year, Ms Tyrrell told media yesterday that the company works towards “the interests of agents and their corporations” to provide programs and devices suitable for the Australian market.

“We are the only one in Australia and New Zealand that have a full local development house and build products that are specifically market relevant,” she said.

“We can’t go and take everything off the shelf from Sabre headquarters in Dallas... [because] we still have 4,000 agents in Australia.”

As part of the 400 percent hike in local development, Atlantic Pacific American Express general manager of technology and eCommerce Andrew Barnard said Sabre will be able to smooth over technical issues in the market particularly those created from workflow differences as well as content and accounting treatment rules.

“Sabre Pacific's development team helps remove these barriers by developing and modifying its solutions to suit our marketplace," Mr Barnard said.

Meanwhile the technology company also unveiled a new look and feel to its corporate booking engine, Sabre Online.

As part of major changes the product will now allow agents to book flights, accommodation, car hire among other products all on the same screen.

Designed to “significantly” improve assistance for travel management companies, Sabre Pacific general manager sales and product Australia and New Zealand Carl Frier said changes were made after extensive discussions with agents.

“Findings and recommendations were handed to our creative agency, who worked directly with developers to give our solution both form and function," Mr Frier said.

Click here for more information on the redesigned product.