Del Piero

Sandra Chipchase, CEO Destination NSW announced today that Destination NSW has secured the rights to place the sydney.com logo before the world on the shirts of all Sydney FC players for the 2012-13 Hyundai A-League football season.

“The huge interest being shown by all major sports broadcasters, Italian TV and football fans around the world following Sydney FC’s signing of Alessandro Del Piero means the sydney.com brand has even more access to an instant global audience,” Ms Chipchase said.

“Having signed Italian legend Alessandro Del Piero for the next two seasons makes Sydney FC one of the hottest brands in town,” Ms Chipchase said.

“He has more than 3.2 million Facebook fans, 327,000 followers on Twitter and has scored more than 750,000 views on his own YouTube site. Add these to the millions of television viewers throughout Europe, Australia and Asia who will watch him play, and we have achieved a phenomenal promotional opportunity to grow traffic to Australia’s premier online destination and events website,” she said.

Under the sponsorship arrangement, the Sydney.com logo will appear on the back of all Sydney FC home and away playing and training shirts, as well as on official Sydney FC team merchandise shirts throughout the 2012-13 Hyundai A-League season.
Sydney FC CEO Tony Pignata said: “We are delighted to welcome Destination NSW as a Sydney FC sponsor with the sydney.com logo to be displayed on the back of the Sydney FC shirt.

“We are proud to be able to help attract visitors to Sydney and we believe that with the Sydney FC brand and the arrival of Alessandro Del Piero we will be able to work together with Destination NSW to achieve that goal.”