Wednesday, 16 January 2013
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Tennis Championships Are A Love Match For The Northern Territory

Tuesday, 15 January 2013

A 15 second, big serving television advertisement is courting viewers of the Australian Open Tennis Championships to the Northern Territory.

Tourism NT is hoping to net some of the huge audience for the tennis on short breaks to the Territory during February and March.

It has partnered with Qantas Holidays for the three week campaign, which offers four and five night short breaks in the Red Centre, Darwin and Kakadu – destinations featured in the TVC where a tennis ball zooms through after a booming on-court serve.

Additional NT / Qantas Partner TVCs will also be screened at moonlight cinemas and augmented by digital advertising on various channels including TripAdvisor, Facebook and YouTube as well as by radio advertising on traffic reports.

Source = Tourism NT
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