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Gen Y taking advantage of strong AUD

Friday, 5 October 2012

 
   

The strong Aussie dollar is motivating Generation Y to travel overseas and spend more on accommodation than Baby Boomers according to recent consumer research.

The survey commissioned by Canstar Blue revealed a range of insights into the tourism sector including travel differences between the generations.

Gen Y consumers stated the strength of the Australian dollar was a deciding factor in choice of holidaying abroad rather than at home, preferring a longer break to a quick getaway.

The survey also showed booking accommodation online was preferred by 67 percent of respondents while 49 percent admit to not remembering the last time they saw a travel agent face to face.

Baby Boomers revealed they were more inclined to use a travel agent while Gen Y would visit an agent to research a trip before using their advice to book online.

Gen Y was four times more likely than Baby Boomers to use Facebook to brag about their holidays, that they booked well in advance so they have something to look forward to.
Source = e-Travel Blackboard: K.W
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