The strong Aussie dollar is motivating Generation Y to travel overseas and spend more on accommodation than Baby Boomers according to recent consumer research. The survey commissioned by Canstar Blue revealed a range of insights into the tourism sector including travel differences between the generations. Gen Y consumers stated the strength of the Australian dollar was a deciding factor in choice of holidaying abroad rather than at home, preferring a longer break to a quick getaway. The survey also showed booking accommodation online was preferred by 67 percent of respondents while 49 percent admit to not remembering the last time they saw a travel agent face to face. Baby Boomers revealed they were more inclined to use a travel agent while Gen Y would visit an agent to research a trip before using their advice to book online. Gen Y was four times more likely than Baby Boomers to use Facebook to brag about their holidays, that they booked well in advance so they have something to look forward to. |
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Gen Y taking advantage of strong AUD
Source = e-Travel Blackboard: K.W