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Hamilton Island Names Ultimate InstaMeet Ambassadors

Thursday, 15 November 2012

Hamilton Island (@HamiltonIsland) has today announced the ambassadors for its global social media campaign, the Ultimate InstaMeet, which is taking place on the Island this month from 23 – 25 November.

Named Hamilton Island’s Pilgramers, Instagramers on a pilgrimage, the high profile list includes Australian fashion model Annabella Barber (@annabellabarber), designer Camilla Freeman (@camillafreemantopper & @camillaandmarc), global style arbiter and Vogue Senior Fashion Editor Christine Centenera (@centenera & @vogueaustralia), fashion designer Josh Goot (@josh_goot), Masterchef contestant, writer & foodie Hayden Quinn (@hayden_quinn), stylist & luxury fashion blogger Romy Frydman (@stylemeromy), The Voice contestant & singer Sarah De Bono (@sarahdebono) and Geelong Cats’ Jimmy Bartel (@jrb03).

Joining the ambassadors are two hand-picked Australian Instagramers, Lauren Bath (@laurenepbath_ih) from the Gold Coast and Pauly Vella (@paulyvella) from Sydney’s North West, plus five lucky competition winners including Hay’s Julie Hill (@tilly_jak), Sydney’s Nicolas Alexander (@nicolasalexander), and the Gold Coast’s Garry Norris (@13juju) and Jewels Lynch (@_oneperfectday_).

The American competition winner, L.A.’s Chris Vallejos (@chrisvallejos), will also be flown to the Island for the Ultimate InstaMeet with the Pilgramers (@Pilgramers), who are the inspiration behind the campaign. The Pilgramers spent their summer travelling from city to city across America, exploring and invoking community through Instagram. They made such an impact in America that Instagram HQ invited them to make a video about themselves for the first ever Instagram #OnTheCouch video series.

Over 3,000 images were entered into the Ultimate InstaMeet’s competition, and Sophie Baker, Hamilton Island’s Senior Communications Manager, said the calibre was exceptionally high. ‘We were blown away by the amount of creative and inspiring images submitted by Australian and American Instagramers, including an entry by Cole Rise (@colerise), creator of Instagram’s ‘Rise’ filter and designer of the Instagram logo, who will also be visiting the Island next year.’

‘Over the course of the weekend, our Pilgramers will capture the beauty and unique location of Hamilton Island in an authentic and unguarded way — replete with tasteful filters, of course. Instagram creates a certain intimacy to places that people can’t be. These images will then be shared across the globe, connecting with a socially savvy audience and people who love to travel and explore,’ Ms Baker said.

With a combined reach of over 775,000 Instagram followers alone, the group will also be linking their Island escapade Instagram images to their other social media outlets such as Facebook, Twitter, Google +, Pinterest and Tumblr, reaching well over 1million fans, friends and followers. Additional ambassadors are also still to be announced.

During the Ultimate InstaMeet, Hamilton Island’s Pilgramers will visit world-famous Whitehaven Beach, enjoy sunset cocktails on One Tree Hill, cuddle a koala, walk up Passage Peak to view incredible 360degree views of the Whitsunday Islands, and indulge in award-winning cuisine.

To see all the Ultimate InstaMeet snaps, follow @HamiltonIsland on Instagram, or ‘Like’ Hamilton Island on Facebook.

Source = Hamilton Island
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