Harbour Town Adelaide was awarded with the state’s highest accolade for excellence in tourism at the 2012 South Australian Tourism Awards over the weekend, winning the Specialised Tourism Services category.

The award reinforces Harbour Town Adelaide’s position as the only shopping centre in South Australia that has been developed specifically for the tourist market offering exclusive access to a Tourism Benefit Program including a Tourism Club Card offering further store discounts and a relaxing Tourism Lounge.

“We are proud to have been honoured with this award for our Tourism Lounge and Benefit Program at South Australia’s tourism night of nights,” Harbour Town Marketing and Tourism Manager Jessica Drake says.

“From our unique Tourism Lounge and Tourism Discount Club Card, to a luggage minding service and a dedicated phone hotline direct to the Glenelg Visitor Information Centre, it’s no wonder outlet shopping at Harbour Town Adelaide is increasingly becoming a must-see on the itinerary of every visitor to South Australia.

“Whether it is a small group of tourists visiting while waiting for their next flight, or a group of delegates attending a week-long conference, visitors to Harbour Town Adelaide are blown away by our Tourism Lounge and Benefit Program and, of course, the fantastic shopping experience across more than 130 stores.”

Harbour Town is an active participant in the local, national and international tourism industry, attending trade shows, participating in co-operative marketing campaigns and building industry relationships with many tourism providers, industry groups and government organisations, such as the South Australian Tourism Industry Council who hosted the recent Tourism Awards.

Harbour Town is Australia’s home of outlet shopping stocking big brands such as Cue, Tony Bianco, Lorna Jane, Bendon, Royal Doulton, Simone Perele, Sheridan, Globalize, JAG and Smiggle. Conveniently located only 15 minutes from the city and 10 minutes from Glenelg at 727 Tapleys Hill Road, parking is free and access is easy with a well linked public transport system operating daily.

The South Australian Tourism Awards are the pinnacle of excellence within the tourism industry, rewarding innovation and fostering better business practices by setting benchmarks for all tourism operators to aspire to. Harbour Town Adelaide is proud to spread the word about its awarded Tourism Lounge and Benefit Program, providing added value and enhanced experiences exclusively to its visiting tourists.