New State Government plan identifies key areas of opportunity for WA’s tourism sector. Image: Fotopedia

The State Government has launched a new strategic plan, designed to boost Western Australia’s tourism numbers over the next decade.

Unveiled this week, the State Government Strategy for Tourism in Western Australia 2020 report identifies seven key areas of opportunity to help WA’s tourism industry.

Among the key areas of focus include business travel and growing the state’s share of the Asian market.

Expecting the plan to contribute up to $12 billion to Western Australia’s economy by 2020, Tourism Minister Kim Hames said the new strategy recognises the need to build the destination’s Experience Extraordinary brand through “creative marketing campaigns” and new tourism infrastructure.