Royal Dutch Airlines (KLM) has released a new Meet & Seat program, which allows solo travellers to choose a seat-buddy travelling to the same destination based on their social media profiles.

Unveiled this month, the carrier said as well as travellers choosing their own seat they can now choose the person they sit next to through the new service that allows them share their Facebook and LinkedIn profiles through Manage my Booking and search others who have done the same.

Once the traveller has located a passenger they would prefer to sit with they will be presented with a map that shows where the other passenger has chosen to sit and they can then select the closest seat.

To eradicate privacy fears, those who have selected to upload their profile can choose as much or as little they wish to share and can edit their details at any time.

The carrier has also assured it will not use the profile details for any other purpose and all information will be removed 48 hour after the flight has departed.

Meet & Greet bookings are available only to bookings with one passenger on flights between Amsterdam and New York, San Francisco and Sao Paulo and can be made from 90 days to 48 hours before departure.

The carrier said it hopes to eventually have the service available on many more KLM flights.