Agencies using Sabre's online leisure booking tool, Sabre Explore, will benefit from more effective and more accurate marketing campaigns with the introduction of Promotional Discount Codes (Promo Codes) in an incremental update made earlier this month.

GM Product and Sales Sabre Pacific, Carl Frier, says Promo Codes provide agents with an edge on the competition by allowing marketing representatives to be more responsive to changing market conditions through the use of specialised discount codes. 

"The new functionality gives agencies more power to discount the fares offered through Sabre Explore, and by doing so, appeal directly to key clients, demographics or customers located in a certain geographical area.  In addition, it provides the agency with an easy tracking tool for the success of their promotions, as Promo Codes are saved in the agency’s booking report as they are used," says Frier.

By entering a valid Promo Code when creating a booking through Sabre Explore, users will be able to obtain a discounted airfare (in either dollar value or percentage) for flights departing from the agency’s home country. 

"Sabre's focus on providing a Total Travel Solution means that the new functionality comes fully integrated with other modules, including Sabre Intelligent Ticketing and Sabre Agency Manager, so no further time is required to ensure the discount is appropriately managed," says Frier.

Promo Codes are managed through the Sabre Explore Admin Tool.