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Magic Cities Germany: new destination identities

Thursday, 19 July 2012



Berlin – City of Cool
Frankfurt – City of Art
Hamburg – City by the Sea

Magic Cities Germany has revealed new slogans for each of the 11 German cities it markets.
The purpose of the new slogans was to allow for differentiation between each of the German cities and increase the number of arrivals to member cities.

According to Magic Cities Germany, most international visitors to Germany spend at least one night in one of the 11 Magic Cities and in 2010, the cities accumulated over 23.5 million international overnight stays.

From 2012 to 2014 Magic Cities will re-focus its international marketing campaigns towards Australia, China, Brazil and India.

The new slogans for each of the 11 cities are as follows;

Berlin – City of Cool
Cologne – City of Exuberance
Dresden – City of Culture
Dusseldorf – City of Fashion
Frankfurt – City of Art
Hamburg – City by the Sea
Hannover – City of Innovation
Leipzig – City of Music
Munich – City of Tradition
Nuremberg – City of History
Stuttgart – City of Cars

Source = e-Travel Blackboard: P.T
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